Lexus Invites You To Let Your Emotional Sparks Fly

Can a Lexus be a muse?

Creativity is something Lexus celebrates every year. From design challenges to fashion runway sponsorships and gaming endeavors, we celebrate the creative spirit of our owners and enthusiasts worldwide.

For 2022, Lexus has a new campaign that combines all of this in celebration of the all-new NX, the new technology added to the LS 500h, and the brutal force that is the IS 500. Lexus calls it “Emotional Sparks.”

These three Lexus models signify advances the brand is witnessing for the new model year. The addition of the Lexus Teammate Advanced Drive Technology gives you a chance to let the LS 500h drive itself for a moment at a time. The new Remote Park and Plug-In Hybrid technology that will frame the arrival of the all-new NX SUV giving you choices on how you see the world. Lastly, with the legendary naturally-aspirated V8 power underneath the IS 500 F Sport Performance sedan that has won track battles the world over.

It all starts with a song. “No Ceiling” is a track produced by three-time Grammy nominated duo Nova Way, along with R&B artist Audrey Nuna and freestyle rapper Ecko. Both the song and music video are live now at www.lexus.com/sparks.

The song also drives a series of 30-second television spots featuring these artists in each of these new 2022 model year vehicles. Each spot features an excerpt of “No Ceiling” and its inspiration. These spots will be aired during primetime, late night and broadcasts of sports events. The campaign also includes advanced TV, digital, social, print and out of home.

Will the campaign make your “sparks fly?” Will your creative juices be inspired by the latest Lexus innovations and vehicles? Will one of them become your muse as you traverse across Southern Nevada in your daily routine?

Contact us at Lexus of Henderson to order your LS 500h with the Lexus Teammate Advanced Drive technology, the all-new NX SUV, and the IS 500 F Sport Performance sedan soon. Let your own sparks fly behind the wheel of one of these muses.