Lexus Presents Abstract Art Installation and Four Lexus Design Winners For Milan Design Week.

Lexus of Henderson announces that as it has since 2005, Lexus will have a major presence at the Milan Design Week, an annual exhibition in Milan Italy which showcases the latest in furniture and design from countries around the world. Lexus will present an immersive experience called Shaped by Air, which is an installation by acclaimed New York-based artist/architect Suchi Reddy, founder of Reddymade Architecture and Design. Shaped by Air will be on view from April 17-23, during which guests will also have an opportunity to view prototypes from four 2023 LEXUS DESIGN AWARDS winners.

Invoking a Lexus Concept Car’s Conceptual Essence

An earlier version of Shaped by Air was shown at Miami’s Institute of Contemporary Art, during its Art & Design Week of 2022. Then as now, it celebrates Reddy’s and Lexus’ shared commitment to human-centered, carbon-neutral well-crafted design. Reddy reimagined her vision for her ethereal installation in Milan which is described as an immersive installation inviting visitors to discover Lexus’ Electrified Sport concept vehicle within a forest of its composite shapes. These shapes reflect its design as shaped by air.

The shapes are comprised in part of post-consumer materials. At first, they appear abstract, but upon a closer look, they reveal themselves as an outline of Lexus’ concept vehicle. Reddy describes her design ethos as a “form follows feeling” approach. She carefully calibrated Shaped by Air’s environment to be welcoming, contemplative, and enveloping, while conveying a feeling of walking through a forest complete with appropriate sound and light effects while an elevated lounge provides an area for reflection. Besides Lexus’ Electrified Sport concept, this provides another connection to Lexus as central to Lexus values is omotenashi—a concept encompassing both hospitality and mindfulness.

Says Suchi Reddy: “Lexus’ continued commitment to innovation—and their support of an artistic approach as a confluence of art and design—led me to envision this immersive experience as both a sculpture and a multisensory spatial experience,”

LEXUS DESIGN AWARD 2023 winners

Adjacent to Shaped by Air is a presentation of design prototypes by four LEXUS DESIGN AWARD 2023 winners. For eleven years, this award has celebrated up-and-coming creative talent from around the world. Designers were given a contest brief to submit concepts which anticipate a future challenge and address this challenge with an innovative solution, which captivates imaginations with exceptional design. Selected from 2,068 entries representing 63 countries, This year’s winners are:

• Pavels Hedström (Sweden, based in Denmark)
• Jiaming Liu (China)
• Temporary Office, (Singapore [Vincent Lai] & Canada [Douglas Lee], USA)
• Kyeongho Park & Yejin Heo (Republic of Korea).

For the first time, Lexus will also issue a People’s Choice Award, determined by votes cast by viewers in attendance or online of their favorite of the four entries.

Concurrent with 18 years of its LEXUS DESIGN AWARDS, Lexus has embarked on a challenge of its own by becoming a pioneer in luxury car electrification. You can see their results in our Lexus of Henderson showroom, which offers no less than nine hybrid, plug-in hybrid, and EV models. To see how Lexus design and electrification can enhance your life, pay a visit to Lexus of Henderson.