100 Thieves and Lexus Partner For The Next Generation of Luxury Vehicle Owners

Who are 100 Thieves?

They are an online gaming lifestyle brand that achieved a high degree of success through engagement on their YouTube and Twitch platforms.

Lexus recognizes the growing influence of online gaming culture. Therefore, Lexus and 100 Thieves started a collaboration that will bring in the next generation of Lexus customers to our brand.

Lexus has been named the luxury automotive partner of 100 Thieves. In turn, the 100 Thieves Content House will become the Lexus Content House. The collaboration will introduce the Lexus Lounge as a component of 100 Thieves’ highly successful content houses in online gaming.

Both brands will work together to successfully bridge premium lifestyle and gaming through resonating content developed by 100 Thieves’ very own YouTube and Twitch powerhouses, Valkyrae and Fuslie.

The sponsorship was announced during the 100 Thieves Content House episode “Trivia Gamer Car Challenge,” which features newly named Lexus ambassadors Valkyrae and Fuslie in the one-of-a-kind, custom Lexus Gamers’ IS vehicle.

These collaborations are investments into the future of Lexus. The world has changed where the focus on lifestyle is recognized through trends and engagements with the next generation of customers. The new generation appear to be more entrepreneurial and technology-focused.

Their pursuits reflect their work and social lives. Online gaming fosters a strong community that attracts all walks of life, including celebrities and professional athletes. It augments the ambitions of the new generation, which will reflect in the choice of automobile and mobility options they are attracted to.

Lexus has always been a forward-thinking luxury brand. That is why Lexus has partnered with 100 Thieves. To incorporate the lifestyle of a new generation with the future of our brand. That future is just around the corner, with the 2022 NX lineup and the addition of our first plug-in hybrid driveline.

Lexus of Henderson welcomes the new generation of customers with a great lineup of forward-thinking vehicles. Contact us if your lifestyle is ready to Experience Amazing now!