Lexus Named Top Premium Brand In Loyalty Survey

The one thing we appreciate at Lexus is your loyalty to our brand. From your first Lexus to your newest one, you showed how much you love what your vehicle does for you. Plus, you love what our dealership – Lexus of Henderson – does when you bring it in for service or to simply visit us.

That loyalty is measurable. It also results in accolades. Which is why in the J.D. Power 2021 U.S. Automotive Brand Loyalty Study, Lexus came out on top among premium automotive brands.

The survey uses data from the Power Information Network, the study, now in its third year, calculates whether an owner purchased the same brand after trading in an existing vehicle on a new vehicle. Customer loyalty is based on the percentage of vehicle owners who choose the same brand when trading in or purchasing their next vehicle.

The study finds, in general, brand loyalty improved across the board and is also stronger for the highest-ranked brands compared with 2020.

The 2021 U.S. Automotive Brand Loyalty Study calculations are based on transaction data from June 2020 through May 2021 and include all model years traded in.

The challenge of these past 18 months or so have been your loyalty to Lexus. The COVID-19 pandemic and, now, the Delta variant, has challenged all of us to retain what we love and to adjust accordingly. That includes staying loyal to your Lexus and our dealership through these challenging times. You rely on us to deliver our best to you.

Because of your loyalty, Lexus of Henderson thanks you. We appreciate the patience you gave us through these past 18 months. With degrees of shutdowns, guidelines on masking and social distancing, we were able to stay open to serve you.

Contact us at Lexus of Henderson if you need us again for sales, service, and parts. We are open to serve you.